Sunday, June 12, 2011
Monday, May 2, 2011
Packaging design (studio)
Rational
Refresh mix flavor lemonade
Design studio proj 2
Name:ke zhang
ID:z3308503
Basic information
The product name is Refresh mix flavor lemonade, which is a non-alcohol drink, the target market of it is young adults aged 20-30 and the family. It can be retail in the supermarket, convenience store, newsagency , fuel station ,restaurants, and coffee shop.
Current needs
The current needs of packaging design focus on the health and environmentally friendly. Also it is should be convenience, easy pack, and looks good.
Target market demographic
The target market of the product is young adults aged 20 to 50 and the family hold. Young adults is the major costumer of the soft drink which accounts for 74% of all consumption.(David,2009) The young adults generally have to work or study. When they boring, stress or feel thirsty, they would like some soft drink to give they a fresh feel, especially for the lunch, young adult like some soft drink to feel relax and light and cool for the afternoon’s work.
Young adults generally don’t have a high-income work so they would like to buy drink which is simple and not expensive. Most young adults also like to go out with friends, so when they go out such as BBQ, climbing, picnic, they will bring a six can pack.For some young adult that lives alone they will buy a six pack for one week consumption.
The family hold is also the major target of the soft drink because parents will buy drink for their children and when they go out for a day return trip for picnic they would like to bring some soft drink. Especially six can pack which is not heavy and enough for a small family.
Design benefit
The Refresh mix flavor lemonade is a lemon and lime flavor soft drink, which design for young adults and family hold. The packaging for the product looks fresh, simple and light, which meets young adults’ requirement. It is a hexagon shape which is compact and stable. There are two hole in each side which can hold the can in a fix place. There is two hole on the up surface of the product which is designed for the fingers to put in. so that is easy for lifting and carrying.
In the bottom of the packaging ,they are three bell fasten to each other which can make sure it is strong enough to hold six can.
Additional benefit
Because it is a hexagon shape, so there is a space in the center, that space is good for a promote flavor, it is a good way to promote new product and give customer benefit.
If it not on a promote session, the straw can be fit in that space which is convenience for drink.
Graphic design
Because the target market and the product, the graphic design focus on the fresh and cool feel. So I choose lemon and lime picture, the color of the packaging is light blue which can give a fresh feel. There is a lime and water picture on the side, which can give a strong shelf presence.
The typeface of the logo is handwriting, which is simple easy, and friendly.
So the front and picture match each other and integrity has a fresh feel.
Thursday, November 4, 2010
project two comments
http://eunbiyoo.blogspot.com/2010/10/project-two-upcycling.html#comment-form
http://momentjj.blogspot.com/2010/10/project-2-upcycling.html?showComment=1288875119928_AIe9_BFT6rOE7nJq6-mlvSxv0KmjUzlVSPDAf8t6dRMQRRGjiWkxMTJDIdSBIsfkyDjxGx9NscG_Q7pZfU3TfMb1-fdBnu69o9zIWEMg3HKpX6fS67m8CXWxMKi3nd_vixtf8FNiwCGmddGGZ1IxYO5S4Kz77vjaalGXYa8NG5Wf4yIYbTt2FyEdk9QC3JbcsA8lVmzdHAtPLnvye-_GKgwwPhqHjYUgIqiBXrnKv_Wi_4F2fParx7LgEf5lgQO7tmoyAlMjJ4C4io6zGuY8W_WZ6ns-e6Z1KZogUMjysipvA74OmPqFTYFHSm6l0iFGbjOfvqtVPHSA2_0vGjYhZ7FxdyKmgyVp-TlGZjC2GfGn2FcMnUapCOZjklgnYkFPIkR6Phl7sdDXeaqWkwxT8Xf_kiWP65cgYdKliepLwrjpmynCTcAyqvGyJk2nn29obsFATgD3-FSuhuoMp77BYq6S909RecwH5A#c3033559843156991069
http://viviensides1013.blogspot.com/2010/10/project-two-upcycling.html?showComment=1288875223836_AIe9_BGnrRyuxs0OtMF7krpQMFxYl869padZ5PKz4hnKpASYY5jUAh0cuffFYqqr6Vf0OSXEnvr4kXKgs14SMg62MPk3oy4NUx8iRErzbbVU0tL2etwpzM8259hP3BK3VYmGz11tcs30LMdKhXcLUY_coutiZ2P3bkWr4z3OJQ97tBsTuAyJn6EjB_x8AI28gCU_osGNrpvcsjnXx5_V3ADsAI2sTMjHnmzGWlaC0o0aWCJGj5GI2abT9YEafIIZQQqF-GKFkdU7QU79QLK7qX9oUaTkuFzeL_7SeWG7A8T5XmZKPTAxfkqxQPGo-Z6DI4DgklxLv8-EFIl9JKsByfiWIXANWXXvnHE3Zp95HZFwJQx5e0tZ5pOTy-9i2LeiFtSmngLO1q2l61g6zqkuXHeoN9ClIMc00w6acwQr2lKGkxaiKdKPLyjmfH8Xfxc2HkE6EeNIoPaLpSQ5ai5zIi_yyamxUVW1zvC7tCnFfku31R4QYXUhyJ0#c5834840405367980095
http://lilynguyen1506.blogspot.com/2010/10/project2-upcycling.html?showComment=1288875336727_AIe9_BHKpZIEQangZwygGD0PCZUXCF6gNjJYbNbQBOqCv7Yfwm5vNiAAdJR6B_iBU7azZ6kmeUvxqRzm2sEwRc885kTeJlzWAep8NWuRr1RhIxbtVvVXl2lTQ6eq20bJfaK8UjNp6Cr1OdXRqHUd94NkC_v1riITBHeEjnNM7FiFRWkeFShf3dOyr2UOQGLCGF170KevWy9YERL7dAxA4tcIiSY6MuV_xGdQ9ZgtIUQbq7OZ4e1ngBSK15HAjzG2Rlw-vbAbw46cug0CYJtzVn_PYLVyJXC5uqCQI0H1LOPXXmG-KudKnupwGpTlvG7ffqboWvyMopbgEaEg4-btNbswcl7eaBDNZAnlzRLvgpj7RAkDnyhPv3rnG7LI_v5fOW9g5kQhEa-wudfUMvLoP7fih5NG_T12Q4DdGh8cdhQ6jCiQr5MxKtkWW7ODFhmtl52A9fgAEfWhraGbO1-G8RYVsDbHHjgIneyk_hkvvkiTHLOYC8AqiA2OHfstgUIrwR8VfYgbeE4p#c2652494022546882826
http://snailmina.blogspot.com/2010/10/ides1031-project-2-upcycling-2010-10-26.html?showComment=1288875454847_AIe9_BFiyQZu8ksKVKSpVNO9-iFilaKt4x7oMtubnLB4BuQXEJFA5cmtZVvVcPDvRTa8PZczR7s2hzTtrTmMctHJ5h2zp87HbsRCd0lXXe2hN3njjveGtWJfI85DAHZmazCrlIQc47aSIa_upmV4xYAppZgPQkk5w7XYco_vA_sgYGW1Mxfkq4tOMH7rEjPq9vBg1lfD_M5Q5tE_qWta1bz62_gYRMLDwlBi3GEFbzy5KisVEjfGt5Jr1_JbYgpdknVC5OgT-jIlHVYYCdw21NIMVEUNzo9e_HBB8SiDBezHyDaGdGDN2RidEmgnRE8ZVtmRdsVDUfFb9yUo4Wc2jaQIdcZSEVdwZkgmJ9G6SJG5s8492YpVmBWXxP_S4z_CX6iq544RsE5Nj38qFaXH1V2I3v3wy1g2rH8n-vdvrdZnrPWiRiThRTri84GcNWNv5yHJQmCxKKL3clyxgDH6pYLMS0e_A4b-pzHUwaUkJYV76NiCIIunokJjeuzUpbd7WkQilSRLgxKp#c4464215612698377056
http://momentjj.blogspot.com/2010/10/project-2-upcycling.html?showComment=1288875119928_AIe9_BFT6rOE7nJq6-mlvSxv0KmjUzlVSPDAf8t6dRMQRRGjiWkxMTJDIdSBIsfkyDjxGx9NscG_Q7pZfU3TfMb1-fdBnu69o9zIWEMg3HKpX6fS67m8CXWxMKi3nd_vixtf8FNiwCGmddGGZ1IxYO5S4Kz77vjaalGXYa8NG5Wf4yIYbTt2FyEdk9QC3JbcsA8lVmzdHAtPLnvye-_GKgwwPhqHjYUgIqiBXrnKv_Wi_4F2fParx7LgEf5lgQO7tmoyAlMjJ4C4io6zGuY8W_WZ6ns-e6Z1KZogUMjysipvA74OmPqFTYFHSm6l0iFGbjOfvqtVPHSA2_0vGjYhZ7FxdyKmgyVp-TlGZjC2GfGn2FcMnUapCOZjklgnYkFPIkR6Phl7sdDXeaqWkwxT8Xf_kiWP65cgYdKliepLwrjpmynCTcAyqvGyJk2nn29obsFATgD3-FSuhuoMp77BYq6S909RecwH5A#c3033559843156991069
http://viviensides1013.blogspot.com/2010/10/project-two-upcycling.html?showComment=1288875223836_AIe9_BGnrRyuxs0OtMF7krpQMFxYl869padZ5PKz4hnKpASYY5jUAh0cuffFYqqr6Vf0OSXEnvr4kXKgs14SMg62MPk3oy4NUx8iRErzbbVU0tL2etwpzM8259hP3BK3VYmGz11tcs30LMdKhXcLUY_coutiZ2P3bkWr4z3OJQ97tBsTuAyJn6EjB_x8AI28gCU_osGNrpvcsjnXx5_V3ADsAI2sTMjHnmzGWlaC0o0aWCJGj5GI2abT9YEafIIZQQqF-GKFkdU7QU79QLK7qX9oUaTkuFzeL_7SeWG7A8T5XmZKPTAxfkqxQPGo-Z6DI4DgklxLv8-EFIl9JKsByfiWIXANWXXvnHE3Zp95HZFwJQx5e0tZ5pOTy-9i2LeiFtSmngLO1q2l61g6zqkuXHeoN9ClIMc00w6acwQr2lKGkxaiKdKPLyjmfH8Xfxc2HkE6EeNIoPaLpSQ5ai5zIi_yyamxUVW1zvC7tCnFfku31R4QYXUhyJ0#c5834840405367980095
http://lilynguyen1506.blogspot.com/2010/10/project2-upcycling.html?showComment=1288875336727_AIe9_BHKpZIEQangZwygGD0PCZUXCF6gNjJYbNbQBOqCv7Yfwm5vNiAAdJR6B_iBU7azZ6kmeUvxqRzm2sEwRc885kTeJlzWAep8NWuRr1RhIxbtVvVXl2lTQ6eq20bJfaK8UjNp6Cr1OdXRqHUd94NkC_v1riITBHeEjnNM7FiFRWkeFShf3dOyr2UOQGLCGF170KevWy9YERL7dAxA4tcIiSY6MuV_xGdQ9ZgtIUQbq7OZ4e1ngBSK15HAjzG2Rlw-vbAbw46cug0CYJtzVn_PYLVyJXC5uqCQI0H1LOPXXmG-KudKnupwGpTlvG7ffqboWvyMopbgEaEg4-btNbswcl7eaBDNZAnlzRLvgpj7RAkDnyhPv3rnG7LI_v5fOW9g5kQhEa-wudfUMvLoP7fih5NG_T12Q4DdGh8cdhQ6jCiQr5MxKtkWW7ODFhmtl52A9fgAEfWhraGbO1-G8RYVsDbHHjgIneyk_hkvvkiTHLOYC8AqiA2OHfstgUIrwR8VfYgbeE4p#c2652494022546882826
http://snailmina.blogspot.com/2010/10/ides1031-project-2-upcycling-2010-10-26.html?showComment=1288875454847_AIe9_BFiyQZu8ksKVKSpVNO9-iFilaKt4x7oMtubnLB4BuQXEJFA5cmtZVvVcPDvRTa8PZczR7s2hzTtrTmMctHJ5h2zp87HbsRCd0lXXe2hN3njjveGtWJfI85DAHZmazCrlIQc47aSIa_upmV4xYAppZgPQkk5w7XYco_vA_sgYGW1Mxfkq4tOMH7rEjPq9vBg1lfD_M5Q5tE_qWta1bz62_gYRMLDwlBi3GEFbzy5KisVEjfGt5Jr1_JbYgpdknVC5OgT-jIlHVYYCdw21NIMVEUNzo9e_HBB8SiDBezHyDaGdGDN2RidEmgnRE8ZVtmRdsVDUfFb9yUo4Wc2jaQIdcZSEVdwZkgmJ9G6SJG5s8492YpVmBWXxP_S4z_CX6iq544RsE5Nj38qFaXH1V2I3v3wy1g2rH8n-vdvrdZnrPWiRiThRTri84GcNWNv5yHJQmCxKKL3clyxgDH6pYLMS0e_A4b-pzHUwaUkJYV76NiCIIunokJjeuzUpbd7WkQilSRLgxKp#c4464215612698377056
Tuesday, October 26, 2010
project two: upcycling
Rational
My product for project two is a basket, which is made of two kinds of trash one is cable and the other is waste frame. Both of them are generated in large amount every year and most of them did not be properly reuse, for example Karya Sumiden Indonesia (KSI)with a capacity of 410,400 tons a year and PT. Tong Cheng Sandimas (TCS (Transportation Control System) A widely used integrated information system for railroad transportation developed by the Missouri Pacific Railroad Company in the late 1960s and early 1970s. It was later implemented by Union Pacific when the companies merged. ) with a capacity of 3,300 tons per year. So I deciede to use those trash which is relatively easy to obtain and can be continually supplied.
The property of the cable is its tension and water proof as well as easy to knit. While the property of frame is stable and hard to get broken. In order to fully make use of the trash’s original property I decide to make a basket.
I try many ways to constructed the structure of the basket ,finally I decide three method to knit the basket of three different pars in order to make the product well decorated and interesting. The color of the wire is black ,dark gray ,medium gray and light gray, the black is act as the back ground color and the side color is change gradually from light to dark.
The product is whole handmade there is lots of craft work in that.
It can be used as a fruit bowl a candy basket or for general use to put some stuff and put on the tea table.
Monday, October 25, 2010
video reflection: design for life
This TV series is very beneficial for an industrial designer to watch for many reasons. The first is that it gives you a first hand view of the design process. You see this whole process for each of the contestants, from being given the brief to the final presentation. This involves seeing how different designers negotiate their way through this process, and the successes and failures of each contestant. As an industrial designer it is obviously important to have a sound understanding of the design process, so much so that it becomes second nature.It is therefore very beneficial to watch other designers and the processes they use to help you work out what works well and how you could use this yourself.
With the revision of their designs in the fourth episode, the eight competitors returned to Starke with their ideas. Only four people made it through to the next episode, with designs of a childrens posture chair, anti-mugging glove, magnetic dinner set and an aged walking frame. I found this an interesting episode as the designers became very stressed with the pressure of the competition, hindering the quality of the designs that they were producing. Even after a warning from Starke about their lack of performance and laziness, some of the competitors returned with models that reflected no effort or attention to detail whatsoever. Not surprisingly, these were the four people that were eliminated from the competition
All of this can be accomplished by simply changing the physical and aesthetic character of a room. When its flow is blocked by furniture, walls, or doorways, we tend to feel uneasy and become less satisfied with life as a result. Promoting harmony in a home's living area is simple when it is regarded as both a single, unified space and a collection of smaller regions of space. First, stand in the room's main doorway to examine your living room as a whole. Look for and clear away clutter— the rightmost side of the room can inspire stability in close personal relationships, while tidying the leftmost side will increase your prosperity potential. Release stagnant energy by orienting chairs and sofas in a ring, veiling harsh angles with plants or ornamental screens, and using other furniture to break up direct pathways. A fireplace that serves as the focal point of the room stimulates passion and openness, while sculptures absorb negativity.
If the structural design of your living room does not allow you to decorate in accordance with the principles of feng shui, there are steps you can take to ensure that balance is nonetheless maintained. Mirrors, fountains, chimes, crystals, and aquariums all redirect the flow of chi, while also attracting luck, abundance, and peace. Adding warm colors such as pinks and reds to the living room can be curative even when no other changes are feasible. It does not matter how large or small your living room is, nor how fancy or plain. Address the energy needs of the heart of your home, and you will find your home as a whole is soon imbued with a new harmoniousness that manifests itself indelibly in your existence.
With the revision of their designs in the fourth episode, the eight competitors returned to Starke with their ideas. Only four people made it through to the next episode, with designs of a childrens posture chair, anti-mugging glove, magnetic dinner set and an aged walking frame. I found this an interesting episode as the designers became very stressed with the pressure of the competition, hindering the quality of the designs that they were producing. Even after a warning from Starke about their lack of performance and laziness, some of the competitors returned with models that reflected no effort or attention to detail whatsoever. Not surprisingly, these were the four people that were eliminated from the competition
All of this can be accomplished by simply changing the physical and aesthetic character of a room. When its flow is blocked by furniture, walls, or doorways, we tend to feel uneasy and become less satisfied with life as a result. Promoting harmony in a home's living area is simple when it is regarded as both a single, unified space and a collection of smaller regions of space. First, stand in the room's main doorway to examine your living room as a whole. Look for and clear away clutter— the rightmost side of the room can inspire stability in close personal relationships, while tidying the leftmost side will increase your prosperity potential. Release stagnant energy by orienting chairs and sofas in a ring, veiling harsh angles with plants or ornamental screens, and using other furniture to break up direct pathways. A fireplace that serves as the focal point of the room stimulates passion and openness, while sculptures absorb negativity.
If the structural design of your living room does not allow you to decorate in accordance with the principles of feng shui, there are steps you can take to ensure that balance is nonetheless maintained. Mirrors, fountains, chimes, crystals, and aquariums all redirect the flow of chi, while also attracting luck, abundance, and peace. Adding warm colors such as pinks and reds to the living room can be curative even when no other changes are feasible. It does not matter how large or small your living room is, nor how fancy or plain. Address the energy needs of the heart of your home, and you will find your home as a whole is soon imbued with a new harmoniousness that manifests itself indelibly in your existence.
Tuesday, September 28, 2010
blog comments
Eunbi Yoo: http://eunbiyoo.blogspot.com/2010/09/project-one.html#comment-form
Wei Qianwen: http://akiwei.blogspot.com/2010/09/project-one.html#comments
Zhang Xiaoyang: http://momentjj.blogspot.com/2010/09/project-1.html
Yang Jieyun: http://viviensides1013.blogspot.com/2010/09/project-oneexperience-enrichment.html#comments
leoriginalchan http://leoriginalchan.blogspot.com/2010/09/experience-enrichment-project.html#comments
Wei Qianwen: http://akiwei.blogspot.com/2010/09/project-one.html#comments
Zhang Xiaoyang: http://momentjj.blogspot.com/2010/09/project-1.html
Yang Jieyun: http://viviensides1013.blogspot.com/2010/09/project-oneexperience-enrichment.html#comments
leoriginalchan http://leoriginalchan.blogspot.com/2010/09/experience-enrichment-project.html#comments
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