The 11 hour reflection

The video starts by drawing attention to the fact that so many factors of Earth are polluted, the Earth and human affect each other. The Earth gives us the resources we need to create prosperity and abundance,so the sustainable development is critical. What impact human made on the Earth  one day comes back to affect us by  global warming, natural disasters, changing weather patterns, and so on. So notice that early and change the behavior early will finally protect ourselves.

Human has reached a point where our consumption and level of destruction to the earth are far more exceeded the earth’s ability to replenish and regrow. Our natural planet is not any more has the ability to compensate for our  lifestyle. Evidence and data are presented in the documentary.  From this documentary we need to know the earth’s resources are limited, if we take too much or distribute the nature resource, the results such as global warming will come and finally human suffer themselves.


As a designer, we need to take that into account and make the earth a sustainable future, by the way of .clean energy(solar or alcohol). We must not be selfish anymore and start thinking about the next generations.  In the video Leonardo states “greatest challenge of our time” and we must take action as soon as possible. is the main reason why the earth’s population is shooting at an exponential rate. The petrol and coal are limited, so it will be used up one day, however the population grow every year, increased human require more and more nature resource. so we much find a way to make the development sustainable. For us  the most important thing is to design the product that can lower the consumption of human. 


 Industrial designer in particular need to understand that because industrial designer are people who design and produce daily use product for customer. I think designers are not only designing beautiful products but also need to consider the usage and consumption of materials, energy and environmental impacts. That can be classified  in three stages: production, use of products and the disposal stage. For industrial designer we need to reduce the production by making the product more durable or reduce the material been used and for the disposal process we need to make it reusable or at lease can be most recycle.

Project one peer conments

Frankie 

http://frankie-industrial-design.blogspot.com.au/2012/09/project-1-cormack.html?showComment=1348362022424

Jin yueyue

http://japhop.blogspot.com.au/2012/09/studio-3b-project-1-final-poster.html?showComment=1348362307376

Melinda

http://melindakingsland.blogspot.com.au/2012/09/project-1-cormack-innovation-awards.html?showComment=1348362583871

Gabriel

http://gabriellyides3222.blogspot.com.au/2012/09/legs-eleven-cormack-project.html?showComment=1348362808120

vivien

http://vivien-industrialdesign.blogspot.com.au/2012/09/studio-3b-project1.html?showComment=1348363001173

CORMARK package design-----Sandwich box

Rationale

 

This product is design for children who age 4 to 11, they need to go to school everyday and the usually need to take some food there.

I first got the inspiration from the straw which can change the shape.

Because children can not finish all the sandwich at one time, if they keep them in the normal sandwich pack, it will make a mass

 

The current sandwhich package has the following feature:

1.Fixed size,one pack of sandwich is always includes two pieces, however child can not finish them one time.Normal sandwich package is not suitable for keeping sandwich because the box is too big and will make a mass.

 

2.One time use, sandwich package is one time use, it can not be reuse.

 

3.Simple graphic, design for sandwich is not attractive to children.

 

And my design have those improvements:

Adjustable thickness,the new package is still can pack two pieces of sandwich, however if child can only finish one piece, they could keep the sandwich in the box for next time, the package can change the thickness.

 

Easy open,the pack is easy to open especially for children.

 

Reusable,when child finish the sandwich, the package can be pressed to be a thin and small piece, it can be reusde for next time.

 

Color,the color of the package is bright and attractive to children.

 

 

 

 

 

 

ke zhang

ID z3308503

Video reflection for How it's made and Giving packaging a new life

Video reflection: How it's made + Giving packaging a new life

After watch the video I think the package design industrial have develop to a new stage, it is not as simple as it used to be, it consist of technology d, function and innovation. So when I do packaging design, I need to keep up with the new trends.Over the past decade, packaging has assumed a tremendous amount of responsibility in "advertising" a product. Consumer product goods (CPG) companies like Anheuser-Busch, Coca-Cola, Del Monte, Estée Lauder, and Bacardi have increased both creative and manufacturing efforts to promote the package as the number one marketing vehicle to sell their products.

Recycle technology is inspired me a lot, for example from Tetrapak Video, Using Infrared Detection Unit can identify composite cartons, transferring it by a blast of air! As well as plastic recycling, where optical sorting system that can identify the manufacturing process of the plastic and sort it appropriately, accurately and reliably to achieve efficient recycling. Processes are quick and not needing human intervention anymore, including the label separating and cleaning processs.  It is indeed; “Recycling technology has been made great progress in the last few years”. and  the use of  sophisticated technology make recycle more efficient.

The progress of recycle industrial provide more choice to industrial design, however there are still some material can not being recycle. so when design product, research is essential in order to choose the best material.

Packaging is similar to fashion, and consumers are in tune with fashion trends. Like any fashion, the color, shape, and texture of an item changes with consumer tastes and lifestyle preferences. Changes in consumer trends also lead to packaging changes. Everyone in the packaging design industry knows that most packages are constantly groomed and updated to keep the shelf presence of the products new and exciting. From the second video,  speed of production is really high. These machines operated with no  human except one monitor .It’s very interesting to see that during the manufacture process such as making corrugated cardboard, glass bottles, metal containers and can were mostly machine operated and did not require  human contact. it was done by machine from pressing, steaming, stacking, perforating, scoring, colouring, gluing to folding. Those process make the package more quick and standard, every product and be exactly identical.

So product design need to be more complete and avilable to the product line. and moreover one think important to me is I found glass bottle which can be recycled endlessly and it cost less energy than using metal and plastics.

Livable design -----toilet

Packaging design(Photo)

Packaging design (studio)

Rational


Refresh mix flavor lemonade

Design studio proj 2


Name:ke zhang


ID:z3308503



Basic information

The product name is Refresh mix flavor lemonade, which is a non-alcohol drink, the target market of it is young adults aged 20-30 and the family. It can be retail in the supermarket, convenience store, newsagency , fuel station ,restaurants, and coffee shop.



Current needs

The current needs of packaging design focus on the health and environmentally friendly. Also it is should be convenience, easy pack, and looks good.



Target market demographic

The target market of the product is young adults aged 20 to 50 and the family hold. Young adults is the major costumer of the soft drink which accounts for 74% of all consumption.(David,2009) The young adults generally have to work or study. When they boring, stress or feel thirsty, they would like some soft drink to give they a fresh feel, especially for the lunch, young adult like some soft drink to feel relax and light and cool for the afternoon’s work.



Young adults generally don’t have a high-income work so they would like to buy drink which is simple and not expensive. Most young adults also like to go out with friends, so when they go out such as BBQ, climbing, picnic, they will bring a six can pack.For some young adult that lives alone they will buy a six pack for one week consumption.



The family hold is also the major target of the soft drink because parents will buy drink for their children and when they go out for a day return trip for picnic they would like to bring some soft drink. Especially six can pack which is not heavy and enough for a small family.


Design benefit

The Refresh mix flavor lemonade is a lemon and lime flavor soft drink, which design for young adults and family hold. The packaging for the product looks fresh, simple and light, which meets young adults’ requirement. It is a hexagon shape which is compact and stable. There are two hole in each side which can hold the can in a fix place. There is two hole on the up surface of the product which is designed for the fingers to put in. so that is easy for lifting and carrying.

In the bottom of the packaging ,they are three bell fasten to each other which can make sure it is strong enough to hold six can.

Additional benefit

Because it is a hexagon shape, so there is a space in the center, that space is good for a promote flavor, it is a good way to promote new product and give customer benefit.

If it not on a promote session, the straw can be fit in that space which is convenience for drink.


Graphic design

Because the target market and the product, the graphic design focus on the fresh and cool feel. So I choose lemon and lime picture, the color of the packaging is light blue which can give a fresh feel. There is a lime and water picture on the side, which can give a strong shelf presence.

The typeface of the logo is handwriting, which is simple easy, and friendly.

So the front and picture match each other and integrity has a fresh feel.